The back-to-back collection launch was held on May 31, 2017 at the Bulwagang Juan Luna Main Gallery of the Cultural Center of the Philippines (CCP) in Pasay City as part of Nick Joaquin’s and Cesar Legaspi’s Birth Centennial Celebration. The night served as an intimate celebration of art, fashion, and literature as it was attended by art enthusiasts, critics, media, and the families and friends of both National Artists.

This year's chosen winner for the Freeway Art Bag Design Contest is John Bermejo. For his beautiful artwork entitled "Harana", John was awarded at the launching event of the Freeway x Legaspi and Joaquin National Artist Collectors' Series.