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Freeway started out in 1997 with its first branch, giving the metropolis its much needed fashion fix. It gained recognition and following from its fresh take on international trends.
At the frontiers of the fashion industry with branches nationwide, Freeway continues to evolve and spawn groundbreaking trends. One of FREEWAY’s main Unique Selling Proposition is its celebratory tribute to the works of Philippine National Artists as interpreted in a wide selection of apparel. Through its National Artist Collectors’ Series which began in 2009, FREEWAY has gained the respect and trust of numerous Philippine National Artists and their families. FREEWAY has successfully collaborated with the following artists and/or their families and has had the honor of interpreting their works in its apparel:
Nick Joaquin (Literature)
Ang Kiukok (Visual Arts)
Jose Garcia-Villa (Literature)
Ramon Valera (Fashion)
F. Sionil Jose (Literature)
Vicente Manansala (Visual Arts)
Levi Celerio (Music)
Botong Francisco (Visual Arts)
Lucio San Pedro (Music)
Juan Luna (Visual Arts)
Bienvenido Lumbera (Literature)
Federico Aguilar Alcuaz (Visual Arts)
Another of Freeway’s strength is its swimsuit collection. Freeway’s swimsuit collection has gained following with its innovative and sexy, yet flattering designs. Freeway has had successful collaborations with swimwear designer Twinkle Ferraren, resutling to fresh handpainted treatments on the swimsuit collection.
Freeway maintains its reputation as an innovator and lover of Philippine Arts. Watch out for more upcoming exciting ideas in the pipeline.